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Life Thoughts

Easter Candy

I’ll be the first to admit that over-commercialization ruins holidays, but I’m not sure that “Scripture Candy” is the answer. Are these colors supposed to represent ideas, or flavors? Does …

October 6, 2011
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That doesn’t sound delicious…

I was in a meeting with copywriter-extraordinaire Mimi yesterday when we found out about this: Now, when it comes to breakfast cereal, I’m normally a huge fan of Canada. After …

 
September 1, 2011
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Less is … less.

Marketing is storytelling. Too often, marketers, advertisers, designers and pundits give people just enough information to elicit an emotional response (usually something primal, like fear, greed, hunger or lust). They …

 
August 30, 2011
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Pants

Went to Old Navy the other day, as I needed some new pants, and picked up a pair of these in “Blue Heron.” When I tried them on this morning, …

June 7, 2011
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Winning (easy for me to say)

To answer the big question, I believe I won. I was ahead by a decent margin (12+%) at the end, which generally means victory. However, as I haven’t received an …

Finalist! Please (continue to) vote!

I’m currently a finalist in the FluevogCreative contest (sponsored by John Fluevog shoes, the ginchiest shoemaker on planet earth), and I couldn’t be more excited. Voting began on Wednesday afternoon, …

 

Hugh Macleod on Mediocrity

“Mediocrity has had its day. That day is so over.”

 

Customer disservice

“Believe it or not, human beings can tell when human beings are behaving inauthentically.” As usual, John Allison is spot on.

April 18, 2011
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Toddler marketing: Lessons from honey

Over the weekend, I got thinking about how ideas spread, or more specifically, how people share and spread ideas. I’ll be talking about this on the blog all week, but …