Marketing is storytelling. Too often, marketers, advertisers, designers and pundits give people just enough information to elicit an emotional response (usually something primal, like fear, greed, hunger or lust). They …
Went to Old Navy the other day, as I needed some new pants, and picked up a pair of these in “Blue Heron.” When I tried them on this morning, …
“Believe it or not, human beings can tell when human beings are behaving inauthentically.” As usual, John Allison is spot on.