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June 7, 2011
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Winning (easy for me to say)

To answer the big question, I believe I won. I was ahead by a decent margin (12+%) at the end, which generally means victory. However, as I haven’t received an …

Finalist! Please (continue to) vote!

I’m currently a finalist in the FluevogCreative contest (sponsored by John Fluevog shoes, the ginchiest shoemaker on planet earth), and I couldn’t be more excited. Voting began on Wednesday afternoon, …

 

Hugh Macleod on Mediocrity

“Mediocrity has had its day. That day is so over.”

 
May 5, 2011
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The for/with question

Who do you work for? The answer to that question isn’t as simple as it used to be. Once, I could name my employer, or my immediate supervisor. My boss, …

 

Customer disservice

“Believe it or not, human beings can tell when human beings are behaving inauthentically.” As usual, John Allison is spot on.

 
April 22, 2011
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Two kinds of sticky

My wife commented that my last two posts seemed to contradict each other. In Toddler Marketing, I say sticky is bad; in Elementary Marketing, sticky is good. Not exactly. The …

April 20, 2011
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Elementary marketing: Learning from the louse

Every year, the notes get sent home from elementary schools across the country, notes that every parent dreads. “There has been a lice outbreak in your child’s classroom.” Now, lice …

April 18, 2011
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Toddler marketing: Lessons from honey

Over the weekend, I got thinking about how ideas spread, or more specifically, how people share and spread ideas. I’ll be talking about this on the blog all week, but …

April 13, 2011
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Less monkey. More business.

There was a great post on Seth Godin’s blog today, talking about biz monkeys. I found it interesting for a couple of reasons. First, in that he gives Andrew Chen …

April 9, 2011
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Lightning strikes vs Light bulbs

I’ve been thinking recently about the way businesses view the process of promotion. Really, I’ve been thinking about how to let others know you exist. A common phrase we use …