Too often, a company portrays itself one way to outsiders and another way entirely to employees. Case in point: the employee handbook. While clients get glossy brochures and flyers, the new employee is greeted with a cheap plastic three-ring binder with a cover slapped on. Which made this project so refreshing — 3MD recognizes that you need to market the company to employees as well, and invested the time and resources to produce a quality employee handbook. It’s a small thing, but it communicates care and quality to the workforce. Making them more likely to communicate care and quality to their clients — and to each other.
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