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Project Overview

Exchange Traded Funds (ETFs) are becoming increasingly popular with investors. Charles Schwab wanted help explaining why. This is the result.

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For seven years, PartnerPath has surveyed both vendor and solution provider executives to get their views on everything from MDF spending trends and how partner account managers work to attitudes about cloud models and the ROI of distribution. This year, I got to put it all together into a nifty ebook.

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At a time when most gyms are racing to the bottom (at least on price), Bellingham Fitness stands out by offering more — in this case, one free month of personal training to help you get started on your workout goals.

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Read the ingredients in powdered laundry detergent, and you’ll find a lot of words you can’t pronounce (or understand). Proctor and Gamble took the initiative to define one of them, because science really isn’t that scary.

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Another little infographic for Trustwave. Because hacking terms are so colorful, coming up with the icons for this was particularly enjoyable.

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Another infographic for H&R Block, this one making the case that Santa relocate to Alaska. I enjoyed working with illustration again on this one, and really dig the type effects made possible by Frontage.  While it would be fun to claim Santa Claus as a naturalized US citizen, I do think he’s best as a global symbol.

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The Better Counsel website presented several unique challenges, not the least of which was that the site needed to both stand alone as well as tie into four additional brand sites under the Better Counsel umbrella. I designed all five sites—Better Counsel, A Better Will, A Wiser Leader, A Greater Legacy, and A Working Business.

Project Overview

A personal illustration project, done in the middle of a Seattle winter when the sun hadn’t peeked through the gray for weeks.

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Working with illustration is always a joy. On this piece I had the opportunity to work with Andrew Heath, and it was a delight. This particular accordion-fold was a joint-venture between Trustwave and the US Secret Service to educate store owners about the dangers of an unsecured point-of-sale system. Among other things, I learned that the Secret Service does more than just protect the president. Cool.

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How financially literate are Americans? No idea. But when it comes to teaching financial literacy to our high school students, it would appear we don’t walk the talk. This info graphic started out as an 8 page brochure; getting the pertinent data onto one long strip of pixels was a bit of a challenge, but I like how it all turned out.

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How do you drive traffic to a virtual magazine when no one knows it exists yet? Homes Magazine does it by placing table tents in real estate offices around the Seattle area. I love the fact that they’re strategically using off-line media to drive people online.

Project Overview

The Twilight fanbase has ensured that both Stephenie Meyer and Summit Entertaiment have made a lot of money. And while I wouldn’t want to figure out what their taxes were, H&R Block did ask me to figure out how much each of the Twilight characters would pay in taxes. If you’re a vampire, the answer is “a lot.” Apparently, immortality + compound interest = lots of dough.

This project also gave me the opportunity to stretch my illustration muscles. I don’t do a lot of illo work; this was a fun change of pace.

Project Overview

First off, no IT attacker playbook exists, but if it did, what would it look like? I took the approach that, knowing how vulnerable IT is, they’d keep their notes on paper. And if it got out into the open, those trying to stop those attacks would want to keep their notes off the net as well. Ironic that with as much off-line look and feel I tried to incorporate, this is an ebook.

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Launching the day after the election, this info graphic proved tricky, mostly because I had to create six of them — one for each possible election outcome. This one was the winner. The other five simply faded away…

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In preparation for a trade show, Telogis was looking to get the work out about their NaviGo product. Since I knew that most of the ads going into the show program would be photo-heavy, I opted for a text-based ad with simple iconography. It’s important to note, however, that this approach only works if you’ve got really good copy. Which, thanks to Mimi Bean, we did.

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The name is Bond, and for 50 years he’s been the spy. H&R Block commissioned this info graphic to celebrate the anniversary of the first Bond film (Dr. No, if you’re curious). It was a fun project to work on—particularly the weapons. Blofeld’s cat has always amused me.

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Tide Laundry Detergent wanted to get the word out about how much energy you can save by switching to cold water for your laundry. I put together two different info graphics for them, and while they ended up choosing the other one, this version still holds up for me.

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This is actually the second site design I’ve done for CEGLife. Simple, straightforward and easy to navigate, CEGLife allows users to get an instant term life insurance price quote and apply online — all without ever talking to an agent.

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At a time when ads for telephone-based customer follow-up research all featured smiling women wearing headsets and business attire, Customer Research wanted to take a different approach. Together, we came up with several reasons to switch, then combined them with large, pop-art illustrations. The ads really stood out and resulting in a significant uptick in new business for the company.

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The word balloon is an old comics tool to denote speech. I was looking to denote conversation instead of monologue … hence the double balloon. After all, it’s not better counsel if only one person is talking.

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The parameters on this project were simple: Make it red and black, make it “techy,” and get it done on budget in two days.

Mission accomplished!

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As the newest gaming store in Kearney, Nebraska, the Troll’s Den was looking to announce themselves online. They wanted to make an impression, but had an extremely small budget to work with. Together, we decided to launch with a splash page only, giving people an idea of what would be sold in the shop. The full website? We’re working on that, too. It’ll be up shortly.

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Every year, Denali Advanced Integration hosts a golf tournament to hobnob with clients and to raise money for a Northwest charity. This golf program was designed to not only explain everything that was happening on the course that day (prized, contests, sponsors, etc), but also to give participants an idea of the cause they were supporting.

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September is Life Insurance Awareness month, so H&R Block commissioned an info graphic for their blog to talk about it. Hopefully, this will cause more people to take the topic seriously, instead of thinking of life insurance like this.

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I’m still not entirely sure I understand the appeal of Pinterest, but after this illustration, I had a much better idea of exactly what people are pinning!

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Denali Advanced Integration loves mountain imagery. Loves it. I like the balance between the personal touch in the headline and the corporate look of the body copy.

Project Overview

“For want of a nail, the sale was lost.” I chose a nail for the icon in part because of the poem “for want of a nail,” and in part because it represents building something. I also like how it reinforces the “T”s in TermTools.

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Located a short distance from the campus of Western Washington University, Bellingham Fitness was looking for a way to improve their reach to the college market. This is one ad in a series of five targeting that audience.

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I love how action taken to stabilize this logo will create either a “W” (rotating clockwise) or a “B” (rotating counter clockwise). The two colors (blue and green) represent the relationship between your business and AWB’s consulting services … which together form both letters. Finally the logo invites the viewer to think how they would “fix” the off-balancedness, suggesting the thought process needed to stabilize their business as well.

Project Overview

Saving 25% on your dry-cleaning always sounds good. But it rarely looks good. Well, at least the coupon doesn’t.

There are a lot of coupon magazines out there. And while all of them promise great savings, they don’t always deliver great design. Together with homeTown magazine, we’re slowly trying to change that — at least in central Nebraska. And you know what? I think we’re succeeding.

Project Overview

One advantage of the ebook format is the ability to use typography, color, layout and illustration to draw attention to data in a way you just can’t with a standard white paper.

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Who says a white paper has to be on white paper? When TIBCO wanted to get the word out, they opted for a full-color ebook. Which is about as far from white paper as you can get.

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When Thermador announced their star burner gas cooktop, the folks at Crossroads Appliance were pretty excited about it. Finding such a simple, natural way to convey how much better this cooktop design is? Well, I was pretty excited about that.

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The team at Pickett Street take a different approach to real estate, and wanted business cards that reflected that. The solution: commission custom illustration (rather than a photo) for each team member. Place one of these cards among a stack of typical real estate business cards, and they really stand out.

Project Overview

This illustration appeared in Computer Source: Business back in 2004, and accompanied an article on wi-fi hotspots in Seattle (when such a thing was rare). Fun fact: while the illustration is vector, it was built in Photoshop, not Illustrator.

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When my friend Alison Peacock started her photography business, she asked for something simple, legible, and elegant—a logo, in short, that would not look out of place at a wedding.

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Crossroads Shopping Center is home to several independent restaurants and eateries, and wanted to spotlight each of them. We worked with them to develop signage, invitations, programs, ads and tickets to a foodie festival where $12 allowed you to sample an entree from each restaurant — bringing attention to the shopping center and new customers to their restaurants.

Project Overview

TEKBUG was Seattle’s first, last and only technology/lifestyle tabloid, and ran from August 2001 – December 2002. I was fortunate enough to art direct the publication during its entire lifetime, and had the opportunity to work with a wide range of extremely talented writers and artists. Even 10 years gone, it remains one of my favorite projects. The blend of content, art, and slightly-irreverant tone made it a dream to work on.

Project Overview

eBay Fashion wanted an info graphic to tie into the 50th anniversary of the mini skirt. It took us a long time to decide on the best photo (it would have taken less time if their PR agency had provided the brand guidelines up front), but it all came together in the end.

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Released to coincide with national donut day, this smaller-sized info graphic didn’t do terribly well on Facebook or Twitter, but absolutely exploded on Tumblr. Which goes to show that (1) kids still like donuts, and (2) success is best measured by knowing (and formatting for) the right audience, and you can get the results you want when you go looking in the right place.

Project Overview

This is probably the single most successful info graphic I’ve worked on. Launching just before the 2012 San Diego Comic-con, it managed to get picked up by both the comic press and the mainstream media, appearing on Comicsbeat.com, Forbes.com and the New York Times. It represents the best of what info graphics can be, combining relevant information, presented well, with audience-specific illustration (illustrator Ron Randall is a 20+ year comics vet) and a perfectly-timed launch.

Project Overview

For almost 10 years, I art directed Computer Source, Seattle’s only glossy computer magazine. In the process, I learned a lot about the importance of using words and pictures together to tell a story in a way that neither can do alone, a skill that I still apply daily in my approach to graphic design.

Project Overview

Trustwave was looking for a way to educate companies about mistakes uneducated employees make that put data at risk, and wanted to do so without singling any specific person out. The budget didn’t allow for a photo shoot, so we elected to use custom illustration instead, which adds a playful touch to a very serious topic — and got it read, shared, tweeted, liked, and reposted.